Promotion is among the four major divisions of marketing. It includes advertising, personal selling, sales promotion and publicity, which all aim to increase sales, create brand equity and corporate image, compete with other products, or introduce a new product. Marketing on the other hand, is a more general concept referring to the process of facilitating a “sale” of goods and services. Other divisions of marketing are product management, pricing and product distribution. Web development 2.0-printer ink - SEO Company - Application Security - Credit Card - Web Hosting Tool